HOW TO LIVE FUTURE READY

Allows dreamers to become doers in shaping the futures they wish
Daniel H. Pink
#1 New York Times bestselling author
This book changes your thinking about tomorrow and helps you build a compelling future.
Amy C Edmondson
Harvard Business School Professor; Author, Right kind of wrong.
Allows dreamers to become doers in shaping the futures they wish
Daniel H. Pink
#1 New York Times bestselling author
This book changes your thinking about tomorrow and helps you build a compelling future.
Amy C Edmondson
Harvard Business School Professor; Author, Right kind of wrong.

Preparing for the future isn't about predicting what's to come but about equipping oneself with the mindstate to navigate and shape what lies ahead.

“What’s Next Is Now” reveals the critical approaches and perspectives necessary to transform uncertainties into possibilities, empowering you to take charge of your future.

Advance praise

"Inspiring, practical, and timely, this is a book to share."
— SETH GODIN, author of The Song of Significance
"A transformative guide to grasping opportunities and crafting the future you envision."
— Sebastian Thrun, professor at Stanford University and founder of Udacity, Waymo, and Google X
"A call to action for anyone who wants to invent the life they dream to live."
— Tina L. Seelig, PhD Author: What I wish I knew when I was 20 and Creativity Rules
"These insights will transform not just how you look at work, but how you look at everything."
— Robert J. Waldinger, Professor of Psychiatry, Harvard Medical School Co-author, The Good Life.
"This book is a masterful guide for anyone looking to navigate the complexities of the modern world."
— Esther Wojcicki, Educator and Author: How to Raise Successful People & Moonshots in Education
"You owe it to yourself to dive in."
— Tim Brown, Chair of IDEO and author of Change By Design
"A manifesto for innovators, and a must-read for anyone eager to transform their 'now' into an extraordinary 'tomorrow."
— Whitney Johnson, bestselling author of Smart Growth: How to Grow your People to Grow Your Company

Get the essence

The renowned global thought leader and Google’s first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see.

Discover the essence of the book through 5 curated examples:

Your mindstate is the perspective you have in any given moment that encompasses your current thoughts, feelings, and focus and determines how you experience the present. It perceptually and cognitively influences the choices you make about how you act or react. In the same way your pupils get bigger or smaller to adapt to the amount of light around you, your mindstate fluctuates based on the content and context of the moment.

When your head is in the right place, you can be ready for whatever happens next. This is the future-ready mindstate. Tuned up in the key dimensions of the future-ready mindstate—radical optimism, unreserved openness, compulsive curiosity, perpetual experimentation, and expansive empathy—you put yourself right where you want to be, poised and eager to take on anything that comes your way. Together, the dimensions of the future-ready mindstate form a way of looking at the world that reveals the opportunity all around you and influences the choices you make that comprise the future you create for yourself.

Compulsive curiosity turns you into a native in the land of the unknown. It gets you caught up in mystery and wonder exploring roads you’ve never taken. Each discovery makes you bolder and more inquisitive and creates pathways to opportunity that didn’t exist before.

“In order to have the new experiences I knew would take me toward the life I wanted to live, I had to let go of stuff that I was holding too tightly. To be curious is to take leaps and plunges that can be a shock to the system, but that also reveal all the opportunities and possibilities that shape a path of purpose.” –Newton Cheng

Sometimes getting to the best answer requires you to be curious enough to ask a rogue question. First look at the problem you’re trying to solve. Say you’re getting anxious because sales of your top product have been flat for months. You’ve been pestering your team with the question “How can we increase sales?” They keep answering with the usual responses—marketing, advertising, consumer research, etc.

The discussion that follows the upside-down question will be lively and illuminating. It will point to issues you hadn’t considered and ultimately to the answers you’re looking for along with some others you weren’t looking for at all.

Make a square frame with your fingers.

Look through this frame panning to the left then to the right.

Look above you. Now look down. Zoom in and out.

Do you see something different(ly)?

dO YOU SEE the opportunity
aLL AROUND YOU?
dO YOU SEE the opportunity
aLL AROUND YOU?
What’s in the book
CHAPTER 1
The Future and You
CHAPTER 2
Radical Optimism
CHAPTER 3
Unreserved Openness
CHAPTER 4
Compulsive Curiosity
CHAPTER 5
Perpetual Experimentation
CHAPTER 6
Expansive Empathy
CHAPTER 7
Your Dimension X
CHAPTER 8
Day in the Life of Future-Ready You

how to access your benefits

When you pre-order a copy of “What's Next Is Now”, you'll gain exclusive access to a live, intimate gathering alongside Frederik and a community of future readies from the book. This unique event is a platform for sharing inspiring stories and insights on how to live a life that's prepared for tomorrow. 2 benefits if you pre-order today: 1) access to the community gathering of future readies and 2) a powerful hands-on guide that helps you see opportunity all around you.

Embark on your journey with these steps:

Preorder your copy

Pre-order your copy of What’s Next Is Now from retailers like Amazon, Barnes & Noble, Apple Books, BookShop, or your preferred bookseller.

1
Unlock benefits

Secure Your Exclusive Perks Now!
Purchase the book from your preferred bookseller, then send your purchase confirmation or receipt number to iam@future-ready.me to unlock your access.

2

Others say

praise for What's Next Is Now

This book inspires us to work with others to shape the lives and livelihoods we all deserve and co-create a vibrant and inclusive future.
Linda A. Hill
Professor Harvard Business School, co-author of Collective Genius: The Art and Practice of Leading Innovation
A very good read and presents many useful and easily applied ideas.
Dr. Bernard Roth
Professor and Co-founder Stanford University d.school, Author: The Achievement Habit
"This book offers the ultimate recipe to help us live and create the life we wish for."
Dalad Kambhu
Michelin star chef, Founder and Head chef: Kin Dee restaurant
Pferdt doesn't merely talk about the future; he empowers you to shape it.
Gopi Kallayil
Chief Business Strategist, AI Google
"More than a guide, this book is an expedition towards a brighter future."
Cyril Bouquet
co-author, ALIEN Thinking: How to Bring Your Breakthrough Ideas to Life
"Pferdt’s lucid writing style and contagious curiosity takes him and us, the reader, on a journey that will make you wonder why you didn’t learn some of these things before.”
Peter Sims
author, Black Sheep: The Quest to Be Human in an Inhuman Time
"It's about changing how we think to create the world we want to live in."
Alan Eagle
co-author of bestselling books "Trillion Dollar Coach", "How Google Works", and "Learned Excellence".
"A powerful, insightful guide that offers a blend of practical wisdom and a mindful approach to achieving balance and readiness in an ever-changing landscape."
Chip Conley
New York Times bestselling author
"With practical strategies and thought-provoking insights, this book empowers readers to embrace the future with confidence and agility."
Bobby “Boom” Beck
Lead Animator of Nemo

BOOK TOUR DATES

Apr 14, 2024 11:38 pm
AI Conference - Keynote and Breakout Masterclass University of Portland
Tickets
May 12, 2024 12:00 am
Presidents Summit Sølvgade 10, 1307 København
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Apr 11, 2024 11:39 pm
1520 Pacific Ave, Santa Cruz, CA 95060, United States
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Nov 6, 2024 1:32 pm
Ludwigsburg + Virtual Forum am Schlosspark, Ludwigsburg
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Hi, I’m Frederik.

To me, the big question isn’t “What will the future bring?” It’s “What future do I want to create?” That’s because I’m thinking about the future that’s right here in front of me, not some future way off in the distance. As Google’s first Chief Innovation Evangelist, I helped to shape one of the most fabled creative cultures in the world. There I realized something important: it's not who you want to be in the future, it's how you want to be.

Every day, you have the power to decide how you perceive the world, how you react to your experiences, and how you use your thoughts and feelings to build your path forward.  I wrote What's Next Is Now: How to Live Future Ready because I want you to start shaping your tomorrow today.

Invite Frederik to shape the future with you